Creator guide / Post
Disclosure: marking posts as advertising
How to label posts so your audience knows you can earn commission. Required by law.
Every post that includes your link or code, promotes Jhilke Studio for commission, or shows a print we gifted you is advertising. EU consumer law and platform rules require you to say so clearly, in the post itself.
How to do it
- Use the platform's paid partnership label where it has one, and tag Jhilke Studio.
- Also say it in plain words, where people see it before they click or buy: at the start of the caption, on screen, or spoken at the start of a video.
- Use a clear tag for your audience's language: #ad, #anzeige or #werbung (German), #reclame (Dutch), #publicité (French), #publicidad (Spanish), #pubblicità (Italian).
Not enough on its own
- A tag hidden among other hashtags, or after "more".
- Only tagging @jhilkestudio, which does not tell viewers that you earn commission.
- Vague words such as "thanks to", "collab" or "sp".
Label a post before you publish it
Every post that carries your link or code is advertising, and the label goes in the post itself. Check these before you press publish.
- The post says plainly that you can earn commission, where viewers see it before they click or buy: the start of the caption, on screen, or spoken at the start of a video.
- The platform's paid partnership label is on, where the platform has one, and Jhilke Studio is tagged.
- The first word of the caption is the local word for your audience: Werbung (Germany), Reclame (Netherlands and Flanders), Publicité (French-speaking Belgium) or Publicidade (Portugal).
- The tag is not hidden among other hashtags or behind “more”.
A gifted print also makes a post advertising.
Which label, and what to write
Use the platform's own tool and also put the local word first in the caption, then one line saying you earn commission on orders through your link or code. The tool is “Paid partnership” with the Jhilke Studio tag on Instagram and Facebook, “Disclose commercial content” set to “Branded content” on TikTok, the paid promotion box on YouTube, and the paid partnership label on Pinterest. “#ad” alone is not enough in Germany. We have no evidence that the label cuts reach, and TikTok may restrict posts that skip it. We accept partner requests quickly so the label can show.
| Country | Caption start | Platform label |
|---|---|---|
| Germany | “Werbung | Affiliate-Link: Bei einem Kauf bekomme ich eine Provision.” (not “#ad”) | Paid partnership tool plus text |
| Netherlands | “Reclame | Betaalde samenwerking, ik ontvang commissie via mijn code.” | Paid partnership tool plus text |
| Belgium (NL / FR) | “Reclame #adv | ...” or “Publicité #pub | ...”, in the audience’s language | Paid partnership tool plus text |
| Portugal | “Publicidade #pub | Parceria paga: recebo comissão pelas compras com o meu código.” | Paid partnership tool plus text |
Where to look: the example caption below, and section 5 of the terms.
Example caption
#ad I earn commission if you order through my link. This Annapurna Circuit print from @jhilkestudio is the trek I did in 2024, and it finally lives on my wall.
Every post needs its own label, even when your link sits in your bio.